Introducing ‘Found in Nature’ Collection by Wow!

Found in Nature is a mixed media embossing powder collection from WoW, created in collaboration with Seth Apter and inspired by textures, colours, and surfaces found in the natural world. Instead of a clean, uniform finish, the focus is on organic variation: earthy warmth, depth, and a characterful result. When heat set, each powder reacts in its own way. This naturally creates marbling, copper-speckled highlights, rougher textures, and the occasional subtle sparkle—from smooth and glossy to richly tactile. No two outcomes are the same, making this collection perfect for layering, experimentation, and surface-driven projects.